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~person:"Bui Thanh Khoa"
~person:"Witmaier, Alexander"
~subject:"Brand management"
~subject:"Customer Loyalty"
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Brand management
Customer Loyalty
Beziehungsmarketing
2
Consumer behaviour
2
Customer retention
2
Konsumentenverhalten
2
Kundenbindung
2
Markenführung
2
Relationship marketing
2
Brand
1
Brand architecture
1
Brand equity
1
Cognition
1
Confidence
1
Corporate Reputation
1
Corporate reputation
1
Cross-National Research
1
Designed Fashion Productl
1
Fashion
1
Firmenimage
1
Internet marketing
1
Intimacy
1
Kognition
1
Markenarchitektur
1
Markenartikel
1
Markenwert
1
Mode
1
Online-Marketing
1
Pharmaceutical Industry
1
Pharmaceutical industry
1
Pharmaindustrie
1
Product design
1
Produktgestaltung
1
Reputation of Designer
1
Social Media Marketing
1
Spillover effect
1
Spillover-Effekt
1
Textile distribution
1
Textilhandel
1
Trust
1
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Bui Thanh Khoa
Witmaier, Alexander
Stan, Valentina
3
Azam, Afshan
2
Bagozzi, Richard P.
2
Bergami, Massimo
2
Febrilia, Ika
2
Fröhling, Renée
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Rizan, Mohamad
2
Sule, Olatunji Eniola
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Suryadi, Nanang
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Journal of Asian finance, economics and business : JAFEB
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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1
The antecedents of relationship marketing and
customer
loyalty
: a case of the designed fashion product
Bui Thanh Khoa
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
2
,
pp. 195-204
Persistent link: https://www.econbiz.de/10012667283
Saved in:
2
Drivers of corporate reputation and its differential impact on
customer
loyalty
Schwaiger, Manfred
;
Witmaier, Alexander
;
Morath, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
4
,
pp. 3-27
Persistent link: https://www.econbiz.de/10013168102
Saved in:
3
Affect and cognition in associative networks between brands
Witmaier, Alexander
-
2019
Persistent link: https://www.econbiz.de/10012173407
Saved in:
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