//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Buijzen, Moniek"
~person:"Cauberghe, Verolien"
~subject:"Product placement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Console game"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Product placement
Computerspiel
10
Video game
10
Advertising effects
7
Werbewirkung
7
Advertising
6
Children
6
Kinder
6
Werbung
6
Brand image
4
Markenimage
4
Product Placement
4
Internet marketing
3
Online-Marketing
3
Target group
3
Zielgruppe
3
Brand management
2
Fernsehwerbung
2
Markenführung
2
Psychology of advertising
2
Television advertising
2
Werbepsychologie
2
advergames
2
Belgien
1
Belgium
1
Brand
1
Consumer behaviour
1
Cosmetics
1
Emotion
1
Interactive media
1
Interaktive Medien
1
Konsumentenverhalten
1
Kosmetik
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Perception
1
Social Web
1
Social web
1
Wahrnehmung
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Buijzen, Moniek
Cauberghe, Verolien
Chen, Huan
4
Vashisht, Devika
3
Auty, Susan
2
Burmann, Christoph
2
Dardis, Frank E.
2
Deterding, Audrey
2
Edery, David
2
Haley, Eric
2
Hang, Haiming
2
Hernández, Asunción
2
Herrewijn, Laura
2
Kazakova, Snezhanka
2
Küster, Inés
2
Poels, Karolien
2
Schmierbach, Mike
2
Sreejesh, S.
2
Suemanotham, Torpong
2
Vila, Natalia
2
Wegener, Katrin M.
2
Ahern, Lee
1
Aldás-Manzano, Joaquín
1
Bambauer-Sachse, Silke
1
Bellur, Saraswathi
1
Bermejo-Berros, Jesús
1
Bigné Alcañiz, J. Enrique
1
Biocca, Frank A.
1
Bohil, Corey J.
1
Bradley, Samuel
1
Canales, Pedro
1
Castillo, Vicente
1
Cauberghe, Veroline
1
Chang, Ya Ping
1
De Jans, Steffi
1
Eastin, Matthew S.
1
Eliashberg, Jehoshua
1
Ewing, Michael
1
Fraustino, Julia
1
Freundt, Marcel
1
more ...
less ...
Published in...
All
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
Saved in:
2
Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.
;
Lewis, Charlie
;
Auty, Susan
;
Buijzen, Moniek
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
Saved in:
3
The effect of flow on implicit memory of in-game brand placements
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Thijs, Dieter
- In:
Current insights and future trends : [extended versions …
,
(pp. 249-259)
.
2012
Persistent link: https://www.econbiz.de/10009748095
Saved in:
4
Advergames : the impact of brand prominence and game repetition on brand responses
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003962667
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->