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~person:"Buil, Isabel"
~person:"Girard, Tulay"
~person:"Scharf, Edson Roberto"
~subject:"Privatkundengeschäft"
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Privatkundengeschäft
Bank
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Brand image
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Brand management
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Corporate Social Responsibility
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Corporate reputation
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Markenimage
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Arbeitskräfte
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Arbeitsleistung
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Banco Bradesco
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Banco do Brasil
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Bankberufe
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Beziehungsmarketing
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Brand identity
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Consumer behaviour
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Irland
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Job performance
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Buil, Isabel
Girard, Tulay
Scharf, Edson Roberto
Dimitriadis, Sergios
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Roy, Sanjit Kumar
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Abu Bakar, Juhaida
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Al-Eisawi, Dima
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The international journal of bank marketing : IJBM
2
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ECONIS (ZBW)
2
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The advertising of corporate social responsibility in a Brazilian bank
Scharf, Edson Roberto
;
Fernandes, Josiane
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
1
,
pp. 24-37
Persistent link: https://www.econbiz.de/10009722344
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2
Within-role, extra-role and anti-role behaviours in retail banking
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
6
,
pp. 470-488
Persistent link: https://www.econbiz.de/10009388898
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