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~person:"Burger-Helmchen, Thierry"
~person:"Cauberghe, Verolien"
~subject:"Psychology of advertising"
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Psychology of advertising
Computerspiel
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Burger-Helmchen, Thierry
Cauberghe, Verolien
Ponnet, Koen
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Vanwesenbeeck, Ini
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Impact of flow on recognition of and attitudes towards in-game brand placements : brand congruence and placement prominence as moderators
Vermeir, Iris
;
Kazakova, Snezhanka
;
Tessitore, Tina
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 785-810
Persistent link: https://www.econbiz.de/10010467578
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