//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Burghausen, Mario"
~person:"Esch, Thorsten"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate brand"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
2
Markenarchitektur
2
Brand
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate reputation
1
Corporate social responsibility
1
Firmenimage
1
Fleischwaren
1
Markenartikel
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Meat product
1
Rügenwalder Wurstfabrik, Carl Müller
1
Unternehmenskultur
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
6
Aufsatz in Zeitschrift
6
Book section
2
Case study
1
Fallstudie
1
Language
All
German
1
English
1
Author
All
Burghausen, Mario
Esch, Thorsten
Balmer, John M. T.
7
Hatch, Mary Jo
3
Brexendorf, Tim Oliver
2
Cuomo, Maria Teresa
2
Genovino, Cinzia
2
Heller, Michael
2
Kernstock, Joachim
2
Melewar, T. C.
2
Schultz, Majken
2
Tortora, Debora
2
Achi, Awele
1
Achi, Francis Chukwuedo
1
Adams, Nicholas
1
Adams, Nick
1
Adeola, Ogechi
1
Aktan, Ercan
1
Askegaard, Søren
1
Bargenda, Angela
1
Barraclough, Robin
1
Baumgarth, Carsten
1
Baumgartner, Jana
1
Beccanulli, Angela
1
Bielzer, Louise
1
Binckebanck, Lars
1
Biraghi, Silvia
1
Braig, Bridgette M.
1
Broderick, Anne
1
Brunninge, Olof
1
Caprino, Rosa Maria
1
Chang, Wei-lun
1
Dennis, Charles
1
Deuringer, Christian
1
Einwiller, Sabine
1
Eisingerich, Andreas
1
Fiedler, Lars
1
Fischer, Thomas A.
1
Fisher-Buttinger, Claudia
1
Foroudi, Pantea
1
more ...
less ...
Published in...
All
Best practice der Markenführung
1
Foundations of corporate heritage
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
2
Von der Wurst zur Marke : Aufbau der Dachmarke Rügenwalder Mühle
Rauffus, Christian
;
Röben, Godo
;
Esch, Thorsten
- In:
Best practice der Markenführung
,
(pp. 39-59)
.
2009
Persistent link: https://www.econbiz.de/10003770976
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->