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~person:"Burghausen, Mario"
~person:"Gouran, Dennis S."
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
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Burghausen, Mario
Gouran, Dennis S.
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Dwivedi, Yogesh Kumar
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European journal of marketing : EJM
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Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment
He, Hongwei
;
Zhu, Weichun
;
Gouran, Dennis S.
;
Kolo, Olivia
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 236-259
Persistent link: https://www.econbiz.de/10011459636
Saved in:
2
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 22-61
Persistent link: https://www.econbiz.de/10010519636
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