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~person:"Burk, Verena"
~subject:"Konsumentenverhalten"
~subject:"Organisation"
~type_genre:"Aufsatz in Zeitschrift"
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Konsumentenverhalten
Organisation
Communication media
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Consumer behaviour
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Burk, Verena
Pawlowski, Tim
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Journal of sport management : the official journal of the North American Society of Sport Management
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"Same, same-but different!" on consumers' use of corporate PR media in sports
Burk, Verena
;
Grimmer, Christoph G.
;
Pawlowski, Tim
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 353-368
Persistent link: https://www.econbiz.de/10011560012
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