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~person:"Burkhardt, Achim"
~person:"Swoboda, Bernhard"
~subject:"2015-2016"
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Swoboda, Bernhard
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Vergleich der Profilierungswirkung von Hersteller- und Handelsmarken auf Betriebstypenmarken im Lebensmitteleinzelhandel - Ergebnisse zweier explorativer Studien
Burkhardt, Achim
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Hochschule Offenburg
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2018
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