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~person:"Burkhart, Tina"
~person:"Javorcik, Beata K. Smarzynska"
~subject:"Henkel AG & Co. KGaA"
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Henkel AG & Co. KGaA
Detergent industry
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Waschmittelindustrie
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Auslandsinvestition
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Foreign investment
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Handelsliberalisierung
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Mexico
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Burkhart, Tina
Javorcik, Beata K. Smarzynska
Bode, Jens
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Müller-Kirschbaum, Thomas
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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ECONIS (ZBW)
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Henkel : Beziehungsmanagement und Open Innovation
Burkhart, Tina
;
Wuhrmann, Juan Carlos
; …
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 80-90)
.
2010
Persistent link: https://www.econbiz.de/10009011570
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