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~person:"Burmann, Christoph"
~person:"Freitas, Bruno Duarte Abreu"
~subject:"Brand management"
~subject:"Germany"
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Brand management
Germany
Computerspiel
4
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4
Video game
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2
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2
Markenimage
2
Product Placement
2
Product placement
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branding
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esports
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Burmann, Christoph
Freitas, Bruno Duarte Abreu
Sreejesh, S.
7
Teipen, Christina
6
Vashisht, Devika
6
Breuer, Markus
5
Dwivedi, Yogesh Kumar
4
Görlich, Daniel
4
Ghosh, Tathagata
3
Khosrowpour, Mehdi
3
Ante, Lennart
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Blättel-Mink, Birgit
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Bouncken, Ricarda B.
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Bremer, Thomas
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Buijzen, Moniek
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Correia, Pedro Álvaro Pereira
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Cova, Bernard
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Dardis, Frank E.
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Eastin, Matthew S.
2
Fiedler, Ingo
2
Füllbrunn, Sascha
2
Hernandez, Monica D.
2
Huber, Frank
2
Hwang, Yongjin
2
Jantke, Klaus P.
2
Kahnert, Daniel
2
Menez, Raphael
2
Minor, Michael
2
Mühlbach, Cordelia
2
Picot, Arnold
2
Pillai, Sreejesh S.
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Reijmersdal, Eva A. van
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Richwien, Katharina
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Sadrieh, Abdolkarim
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Sarkar, Abhigyan
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Sarkar, Juhi Gahlot
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Springer Gabler <Firma>
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Scientific Annals of Economics and Business
2
Innovatives Markenmanagement
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Sponsoring esports to improve brand image
Freitas, Bruno Duarte Abreu
;
Contreras-Espinosa, Ruth Sofia
- In:
Scientific Annals of Economics and Business
67
(
2020
)
4
,
pp. 495-515
Persistent link: https://www.econbiz.de/10012668053
Saved in:
2
How sponsors should bring relevant-added value to esports
Freitas, Bruno Duarte Abreu
;
Contreras-Espinosa, Ruth Sofia
- In:
Scientific Annals of Economics and Business
67
(
2020
)
3
,
pp. 363-387
Persistent link: https://www.econbiz.de/10012415618
Saved in:
3
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
4
Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Wegener, Katrin
-
2013
Persistent link: https://www.econbiz.de/10009741908
Saved in:
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