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~person:"Burmann, Christoph"
~person:"Freitas, Bruno Duarte Abreu"
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Search: subject_exact:"Bildschirmspiel"
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Brand management
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Computerspiel
4
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2
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Product Placement
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Burmann, Christoph
Freitas, Bruno Duarte Abreu
Castronova, Edward
20
Ward, Michael R.
14
Storz, Cornelia
10
Sreejesh, S.
9
Claussen, Jörg
8
Kretschmer, Tobias
8
Cox, Joe
7
Engelstätter, Benjamin
7
Reijmersdal, Eva A. van
7
Terlutter, Ralf
7
Vashisht, Devika
7
Wagner, Gert G.
7
Zackariasson, Peter
7
Aguzzoni, Luca
6
Argentesi, Elena
6
Bell, Mark W.
6
Buccirossi, Paolo
6
Ciari, Lorenzo
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Duso, Tomaso
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Dwivedi, Yogesh Kumar
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Dwyer, Brendan
6
Harviainen, J. Tuomas
6
Hernandez, Monica D.
6
Kolb, Albert
6
Müller-Lietzkow, Jörg
6
Oechssler, Joerg
6
Pabilonia, Sabrina Wulff
6
Pavenkov, Oleg
6
Pelsmacker, Patrick de
6
Rubtcova, Mariia
6
Scholz, Tobias M.
6
Teipen, Christina
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Waiguny, Martin K. J.
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Breuer, Markus
5
Buijzen, Moniek
5
Cauberghe, Verolien
5
Dürsch, Peter
5
Franses, Philip Hans
5
Ghosh, Tathagata
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Gretz, Richard T.
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Springer Gabler <Firma>
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Scientific Annals of Economics and Business
2
Innovatives Markenmanagement
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Sponsoring esports to improve brand image
Freitas, Bruno Duarte Abreu
;
Contreras-Espinosa, Ruth Sofia
- In:
Scientific Annals of Economics and Business
67
(
2020
)
4
,
pp. 495-515
Persistent link: https://www.econbiz.de/10012668053
Saved in:
2
How sponsors should bring relevant-added value to esports
Freitas, Bruno Duarte Abreu
;
Contreras-Espinosa, Ruth Sofia
- In:
Scientific Annals of Economics and Business
67
(
2020
)
3
,
pp. 363-387
Persistent link: https://www.econbiz.de/10012415618
Saved in:
3
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
4
Product Placement : State-of-the-Art und Forschungsbedarf
Burmann, Christoph
;
Wegener, Katrin
-
2013
Persistent link: https://www.econbiz.de/10009741908
Saved in:
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