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~person:"Burmann, Christoph"
~person:"Gerrard, Bill"
~person:"Pawlowski, Tim"
~subject:"Sports marketing"
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Burmann, Christoph
Gerrard, Bill
Pawlowski, Tim
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Journal of sports economics
2
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Journal of sport management : the official journal of the North American Society of Sport Management
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Marketing : ZFP ; journal of research and management
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Review of industrial organization
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1
Emotional cues and the demand for televised sports : evidence from the UEFA Champions League
Richardson, Travis
;
Nalbantis, Georgios
;
Pawlowski, Tim
- In:
Journal of sports economics
24
(
2023
)
8
,
pp. 993-1025
Persistent link: https://www.econbiz.de/10014384475
Saved in:
2
Competition and fan substitution between professional sports leagues
Wallrafen, Tim
;
Nalbantis, Georgios
;
Pawlowski, Tim
- In:
Review of industrial organization
61
(
2022
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10013273595
Saved in:
3
The demand for licensed merchandise in sports : on the purchase channel choice
Nalbantis, Georgios
;
Fahrner, Marcel
;
Pawlowski, Tim
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 433-451
Persistent link: https://www.econbiz.de/10011823031
Saved in:
4
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
5
Does national pride from international sporting success contribute to well-being? : an international investigation
Pawlowski, Tim
;
Downward, Paul
;
Rasciute, Simona
- In:
Sport management review
17
(
2014
)
2
,
pp. 121-132
Persistent link: https://www.econbiz.de/10010382566
Saved in:
6
Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
Saved in:
7
Top clubs' performance and the competitive situation in European domestic football competitions
Pawlowski, Tim
;
Breuer, Christoph
;
Hovemann, Arnd
- In:
Journal of sports economics
11
(
2010
)
2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10003970020
Saved in:
8
Profilierung von Marken durch Sponsoring und Ambushing : dargestellt am Beispiel der FIFA Fußball-WM 2006
Burmann, Christoph
;
Nitschke, Axel
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 179-201)
.
2007
Persistent link: https://www.econbiz.de/10003511634
Saved in:
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