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~person:"Burmann, Christoph"
~person:"Greenwell, T. Christopher"
~subject:"Brand management"
~subject:"Welt"
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Brand management
Welt
Sportmarketing
19
Sports marketing
19
Consumer behaviour
10
Konsumentenverhalten
10
Markenführung
8
Sport
8
Sports
8
Professional sports
7
Profisport
7
Brand image
6
Markenimage
6
Sport organization
5
Sportorganisation
5
Deutschland
4
Football
4
Fußball
4
Germany
4
Sponsoring
4
Sponsorship
4
Sport event
4
Sportveranstaltung
4
USA
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United States
4
Advertising effects
3
Ball game
3
Ballsport
3
Werbewirkung
3
Niche marketing strategy
2
Nischenstrategie
2
Theorie
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Theory
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team identification
2
Advertising
1
Ambush Marketing
1
Arbeitsgruppe
1
BEGO Bremer Goldschlägerei Wilh. Herbst GmbH & Co.
1
Collectivism
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Consumer attitudes
1
Cultural factors
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German
4
English
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Burmann, Christoph
Greenwell, T. Christopher
Kunkel, Thilo
12
Heere, Bob
10
Biscaia, Rui
9
Chanavat, Nicolas
7
Doyle, Jason P.
7
Ballouli, Khalid
6
Chadwick, Simon
6
Funk, Daniel C.
6
Ko, Yong Jae
6
Andreff, Wladimir
5
Nufer, Gerd
5
Richelieu, André
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Wear, Henry
5
Williams, Antonio S.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Bühler, André W.
4
Du, James
4
Grohs, Reinhard
4
Hill, Brad
4
James, Jeffrey D.
4
O'Reilly, Norm
4
Rose, Andrew
4
Spiegel, Mark
4
Vrontis, Demetris
4
Yoshida, Masayuki
4
Zhang, James J.
4
Arai, Akiko
3
Breuer, Christoph
3
Byon, Kevin K.
3
Desbordes, Michel
3
Ferrand, Alain
3
Leng, Ho Keat
3
Naraine, Michael L.
3
Parganas, Petros
3
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing : ZFP ; journal of research and management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
8
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1
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
2
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
3
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
4
Identitätsbasierte Markenführung im Sport : Herausforderung Brand Delivery
Burmann, Christoph
;
Ulbricht, Anna Maleen
;
Schade, Michael
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 93-105)
.
2014
Persistent link: https://www.econbiz.de/10010354130
Saved in:
5
Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
Saved in:
6
"Go for Gold" : Fallstudie zum Olympia-Sponsoring der Bremer Goldschlägerei
Burmann, Christoph
;
Blinda, Lars
-
2004
Persistent link: https://www.econbiz.de/10009758309
Saved in:
7
Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.
;
Simmons, Jason M.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
Saved in:
8
Profilierung von Marken durch Sponsoring und Ambushing : dargestellt am Beispiel der FIFA Fußball-WM 2006
Burmann, Christoph
;
Nitschke, Axel
- In:
Exzellentes Sponsoring : innovative Ansätze und Best …
,
(pp. 179-201)
.
2007
Persistent link: https://www.econbiz.de/10003511634
Saved in:
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