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~person:"Burmann, Christoph"
~person:"Herstatt, Cornelius"
~type_genre:"Company information"
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Gewinnung neuer Produktideen durch Anregung von Lieferanten : eine Fallstudienanalyse bei Markenartikelherstellern
Conreder, Alexander
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2012
Persistent link: https://www.econbiz.de/10009656324
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Identitätsbasierte Markenführung in der Lebensmittelindustrie: der Fall FRoSTA
Burmann, Christoph
;
Feddersen, Christian
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2007
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1. Aufl
Persistent link: https://www.econbiz.de/10003417093
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