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~person:"Burmann, Christoph"
~person:"Huang, Rui"
~person:"Park, Hyejune"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Markenloyalität"
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Beziehungsmarketing
Brand loyalty
9
Markentreue
9
Brand management
7
Markenführung
7
Brand image
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenimage
4
Brand
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Markenartikel
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Relationship marketing
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Automotive services industry
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Customer satisfaction
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Deutschland
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Fashion
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Kraftfahrzeughandel
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Markenpolitik
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Sales promotion
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Bekleidungsindustrie
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Brand affect
1
Brand trust
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Clothing
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Burmann, Christoph
Huang, Rui
Park, Hyejune
Han, Heesup
8
Dawes, John
6
Sohail, M. Sadiq
5
Fatma, Mobin
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
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Khan, Imran
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Kim, Jinkyung Jenny
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Leckie, Civilai
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Rahman, Zillur
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Rather, Raouf Ahmad
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Al-Hawary, Sulieman Ibraheem Shelash
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Augusto, Mário Gomes
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Brexendorf, Tim Oliver
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Bruhn, Manfred
3
Fang, Shih Chieh
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Fang, Shyh-Rong
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Fetscherin, Marc
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Huang, Shyh-Ming
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Islam, Jamid Ul
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Khamitov, Mansur
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Labrecque, Lauren I.
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Rather, Raouf
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Rita, Paulo
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Rubio Benito, Natalia
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So, Kevin Kam Fung
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Abratt, Russell
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Ahn, Jiseon
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Journal of agricultural & food industrial organization
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune
;
Kim, Youn-Kyung
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
Saved in:
2
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
3
Effects of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
4
(
2006
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003558370
Saved in:
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