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~person:"Burmann, Christoph"
~person:"Huang, Rui"
~person:"Park, Hyejune"
~subject:"Deutschland"
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Wirkung von virtuellen Verkaufstools (Hauls) im Influencer Branding auf die wahrgenommene Authentizität von Social Media Influencern sowie das Brand Attachment von Konsumenten
Burmann, Christoph
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Mahn, Luisa
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2021
Persistent link: https://www.econbiz.de/10012618066
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Stärkung von Retailer Brands im Automobilhandel zur Steigerung der Kundenloyalität
Roßmann, Patrick
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2019
Persistent link: https://www.econbiz.de/10011980068
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