//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Burmann, Christoph"
~person:"Keller, Kevin Lane"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
3
Marketingmanagement
3
Advertising
1
Communication
1
Deutschland
1
Digital media
1
Digitale Medien
1
Einzelhandel
1
Germany
1
Internet marketing
1
Kommunikation
1
Marketing
1
Media industries
1
Mediensektor
1
Online-Marketing
1
Retail trade
1
Werbung
1
digital media
1
integrated marketing communications
1
marketing communications
1
marketing integration
1
traditional media
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Lehrbuch
27
Textbook
19
Aufsatz im Buch
11
Book section
11
Graue Literatur
6
Non-commercial literature
6
Reprint
5
Arbeitspapier
4
Working Paper
4
Article in journal
3
Case study
3
Fallstudie
3
Glossar enthalten
3
Glossary included
3
Aufsatzsammlung
2
Hochschulschrift
2
Einführung
1
Fallstudiensammlung
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
2
German
1
Author
All
Burmann, Christoph
Keller, Kevin Lane
Vrontis, Demetris
26
Kumar, V.
25
O'Cass, Aron
23
Melewar, T. C.
20
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Homburg, Christian
15
Brettel, Malte
14
Hunt, Shelby D.
14
Lindgreen, Adam
14
Thrassou, Alkis
14
Gierl, Heribert
13
Morgan, Robert
13
Palmatier, Robert W.
13
Sheth, Jagdish N.
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
12
Ngo, Liem Viet
12
Schultz, Don E.
12
Singh, Ramendra
12
Blankson, Charles
11
Laukkanen, Tommi
11
Terho, Harri
11
Albers, Sönke
10
Bauer, Hans H.
10
Dekimpe, Marnik G.
10
Dibb, Sally
10
Herrmann, Andreas
10
Pauwels, Koen
10
Pei, Zhi
10
Verhoef, Peter C.
10
Brooksbank, Roger
9
Chintagunta, Pradeep K.
9
more ...
less ...
Published in...
All
Handelsforschung
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integrating marketing communications : new findings, new lessons, and new ideas
Batra, Rajeev
;
Keller, Kevin Lane
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 122-145
Persistent link: https://www.econbiz.de/10011621583
Saved in:
2
Unlocking the power of integrated marketing communications : how integrated is your IMC program?
Keller, Kevin Lane
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 286-301
Persistent link: https://www.econbiz.de/10011591597
Saved in:
3
Der Einsatz von Marktreaktionsmodellen zur Bestimmung der optimalen Personal- und Flächenallokation im Einzelhandel
Meffert, Heribert
- In:
Handelsforschung
1994
(
1994
),
pp. 185-201
Persistent link: https://www.econbiz.de/10001179019
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->