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~person:"Burmann, Christoph"
~person:"Regier, Stefanie"
~subject:"Markenarchitektur"
~type_genre:"Graue Literatur"
~type_genre:"Interview"
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Markenarchitektur
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Innengerichtetes identitätsbasiertes Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Scheuermann, Mirjam
-
2011
Persistent link: https://www.econbiz.de/10009665172
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Praktische Erkenntnisse zum innengerichteten Markenmanagement in Mehrmarkenunternehmen
Burmann, Christoph
;
Jentschke, Mirjam
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2011
Persistent link: https://www.econbiz.de/10009665173
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