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~person:"Burmann, Christoph"
~subject:"B-to-B-Marketing"
~subject:"Beschaffung"
~subject:"Markenführung"
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B-to-B-Marketing
Beschaffung
Markenführung
Brand management
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Business-to-business marketing
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Burmann, Christoph
Kleinaltenkamp, Michael
50
Backhaus, Klaus
34
Johnston, Wesley J.
22
Svensson, Göran
22
Naudé, Peter
21
Henneberg, Stephan
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Lindgreen, Adam
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Geiger, Ingmar
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Voeth, Markus
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LaPlaca, Peter J.
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Innovatives Markenmanagement
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ECONIS (ZBW)
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Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
-
2017
Persistent link: https://www.econbiz.de/10011772453
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2
Trialogische Markenführung im
Business-to-Business
: der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
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3
Identitätsbasierte Markenführung im Investitionsgüterbereich
Burmann, Christoph
;
Krause, Juliane
-
2009
Persistent link: https://www.econbiz.de/10009665197
Saved in:
4
Identitätsbasierte Betrachtung von B-to-B-Marken
Burmann, Christoph
;
Launspach, Julia
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 155-178)
.
2010
Persistent link: https://www.econbiz.de/10003909911
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