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~person:"Burmann, Christoph"
~subject:"Beschaffung"
~subject:"Markenführung"
~type_genre:"Book section"
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Identitätsbasierte Betrachtung von B-to-B-Marken
Burmann, Christoph
;
Launspach, Julia
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 155-178)
.
2010
Persistent link: https://www.econbiz.de/10003909911
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