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~person:"Burmann, Christoph"
~subject:"Brand image"
~subject:"Germany"
~type_genre:"Article in journal"
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Brand image
Germany
Markenimage
9
Brand management
7
Markenführung
7
Brand
4
Markenartikel
4
Consumer behaviour
3
Konsumentenverhalten
3
Deutschland
2
Football
2
Fußball
2
Sportmarketing
2
Sports marketing
2
American
1
Amerikanisch
1
Arbeitsverhalten
1
Arzneimittel
1
Authentic brand
1
Bewertung
1
Beziehungsmarketing
1
Branche
1
Brand authenticity
1
Brand citizenship behaviour
1
Brand commitment
1
Brand identification
1
Brand identity
1
Brand trust
1
Brand understanding
1
Confidence
1
Consumer attitudes
1
Credibility
1
Economic sector
1
Employee retention
1
Employees
1
Estimation
1
Evaluation
1
Fernsehprogramm
1
Glaubwürdigkeit
1
Internal brand management
1
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29
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29
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12
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12
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9
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7
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6
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6
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3
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Burmann, Christoph
Melewar, T. C.
29
Diamantopoulos, Adamantios
28
Loureiro, Sandra Maria Correia
26
Phau, Ian
25
Bang, Nguyen
24
Guzman, Francisco
22
Han, Heesup
20
Foroudi, Pantea
19
Japutra, Arnold
19
Gierl, Heribert
18
Keller, Kevin Lane
18
Romaniuk, Jenni
18
Fetscherin, Marc
17
Sarkar, Abhigyan
17
Christodoulides, George
16
Ekinci, Yuksel
16
King, Ceridwyn
16
Rahman, Zillur
16
Gil Saura, Irene
15
Khan, Imran
15
Veloutsou, Cleopatra
15
Wong, IpKin Anthony
15
De Chernatony, Leslie
14
Gupta, Suraksha
14
Kumar, Vikas
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Sattler, Henrik
14
Sreejesh, S.
14
Ko, Eunju
13
Merrilees, Bill
13
Pike, Steven
13
Sarkar, Juhi Gahlot
13
Valette-Florence, Pierre
13
Das, Gopal
12
Giraldi, Janaina de Moura Engracia
12
Jang, Soocheong
12
Liu, Chih-Hsing
12
Šerić, Maja
12
Dens, Nathalie
11
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Marketing : ZFP ; journal of research and management
2
Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
Journal of business research : JBR
1
Marketing theory
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The marketing review
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ECONIS (ZBW)
9
Showing
1
-
9
of
9
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
2
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
3
Brand authenticity : model development and empirical testing
Schallehn, Mike
;
Burmann, Christoph
;
Riley, Nicola
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
Saved in:
4
Reverse Product Placement : eine empirische Untersuchung der Verhaltensrelevanz fiktiver Dienstleistungsmarken
Kanitz, Christopher
;
Muzellec, Laurent
;
Schade, Michael
; …
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 233-247
Persistent link: https://www.econbiz.de/10009792230
Saved in:
5
The challenge of pharmaceutical brand architecture : a theoretical analysis based on the Brand Architecture Model (B. A. M.)
Kanitz, Christopher
;
Burmann, Christoph
- In:
The marketing review
12
(
2012
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10009712771
Saved in:
6
Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
Saved in:
7
Towards an identity-based branding
Burmann, Christoph
;
Hegner, Sabrina
;
Riley, Nicola
- In:
Marketing theory
9
(
2009
)
1
,
pp. 113-118
Persistent link: https://www.econbiz.de/10003826395
Saved in:
8
Towards an identity-based brand equity model
Burmann, Christoph
;
Jost-Benz, Marc
;
Riley, Nicola
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 390-397
Persistent link: https://www.econbiz.de/10003840073
Saved in:
9
Das Branchenimage als Determinante des Unternehmensmarkenimages
Burmann, Christoph
;
Schaefer, Katharina
- In:
Die Betriebswirtschaft : DBW
67
(
2007
)
2
,
pp. 135-152
Persistent link: https://www.econbiz.de/10003436620
Saved in:
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