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~person:"Burmann, Christoph"
~subject:"Brand management"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Brand management
Firmenimage
Markenführung
17
Brand
9
Brand image
9
Markenartikel
9
Markenimage
9
Deutschland
4
Germany
4
Arbeitsverhalten
3
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3
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3
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3
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3
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3
Relationship marketing
3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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13
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5
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Burmann, Christoph
Melewar, T. C.
58
Bang, Nguyen
37
Loureiro, Sandra Maria Correia
36
Merrilees, Bill
34
Phau, Ian
30
Balmer, John M. T.
27
Han, Heesup
27
Gupta, Suraksha
26
Baumgarth, Carsten
25
Guzman, Francisco
25
Ko, Eunju
25
Christodoulides, George
24
Veloutsou, Cleopatra
24
De Chernatony, Leslie
23
Diamantopoulos, Adamantios
23
Foroudi, Pantea
23
Keller, Kevin Lane
23
Khan, Imran
23
Sarkar, Abhigyan
23
Vrontis, Demetris
23
Romaniuk, Jenni
22
Japutra, Arnold
21
Kunkel, Thilo
21
Rahman, Zillur
21
Esch, Franz-Rudolf
20
Hollebeek, Linda D.
20
Pitt, Leyland F.
20
Iglesias, Oriol
19
King, Ceridwyn
19
Roper, Stuart
19
Paul, Justin
18
Abratt, Russell
17
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Sarkar, Juhi Gahlot
17
Valette-Florence, Pierre
17
Casidy, Riza
16
Ekinci, Yuksel
16
Fetscherin, Marc
16
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The journal of brand management : an international journal
8
Marketing : ZFP ; journal of research and management
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
European journal of marketing : EJM
1
Journal of business research : JBR
1
Marketing theory
1
The journal of product & brand management
1
The marketing review
1
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ECONIS (ZBW)
18
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1
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10
of
18
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date (oldest first)
1
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
2
Special issue: internal brand management
Piehler, Rico
(
ed.
);
Grace, Debra
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011884910
Saved in:
3
Brand authenticity : model development and empirical testing
Schallehn, Mike
;
Burmann, Christoph
;
Riley, Nicola
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
Saved in:
4
Employees as a second audience : the effect of external communication on internal brand management outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
Saved in:
5
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
6
Internal brand management : introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
7
Towards an identity-based branding
Burmann, Christoph
;
Hegner, Sabrina
;
Riley, Nicola
- In:
Marketing theory
9
(
2009
)
1
,
pp. 113-118
Persistent link: https://www.econbiz.de/10003826395
Saved in:
8
The challenge of pharmaceutical brand architecture : a theoretical analysis based on the Brand Architecture Model (B. A. M.)
Kanitz, Christopher
;
Burmann, Christoph
- In:
The marketing review
12
(
2012
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10009712771
Saved in:
9
Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph
;
Schade, Michael
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
Saved in:
10
Sein oder nicht Sein, das ist hier die Frage : Konzeptualisierung und empirische Analyse von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10009680812
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