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~person:"Burmann, Christoph"
~subject:"Brand management"
~type_genre:"Arbeitspapier"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Erfolgswirkungen von Social Media in der B2B-Markenführung
Burmann, Christoph
;
Reuschel, Sven
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2017
Persistent link: https://www.econbiz.de/10011772453
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