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~person:"Burmann, Christoph"
~subject:"Brand management"
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Brand management
International marketing
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Burmann, Christoph
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Kohlhammer Edition Marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Employees as a second audience : the effect of external communication on internal brand management outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
Saved in:
2
Die Wahrnehmung von Marken im internationalen Kontext : Einfluss der Markenstandardisierung, -reichweite und -herkunft auf das Markenimage
Burmann, Christoph
;
Becker, Christian
-
2009
Persistent link: https://www.econbiz.de/10009665199
Saved in:
3
Globale Markenführung in heterogenen Märkten : moderierte Wirkungsbeziehungen in der internationalen Markenimageperzeption im Bereich der Automobilindustrie
Burmann, Christoph
;
Stolle, Wulf
-
2008
Persistent link: https://www.econbiz.de/10009665204
Saved in:
4
Internationales Marketing-Management : ein markenorientierter Ansatz
Meffert, Heribert
;
Burmann, Christoph
;
Becker, Christian
-
2010
-
4., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10008699444
Saved in:
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