//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Burmann, Christoph"
~subject:"Business-to-business marketing"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Brand management
13
Markenführung
13
Markenpolitik
13
Deutschland
6
Germany
6
Brand image
5
Markenimage
5
Verbraucherverhalten
5
Consumer behaviour
3
Konsumentenverhalten
3
Online-Marketing
3
Theorie
3
Theory
3
Internes Marketing
2
Social Web
2
Social web
2
Soziale Software
2
Soziales Netzwerk
2
2005-2008
1
Advertising effects
1
Akzeptanz
1
Automotive industry
1
B-to-B-Marketing
1
Beeinflussung
1
Beziehungsmarketing
1
Big Data
1
Brand
1
Brand architecture
1
Business-to-Business-Marketing
1
Call centre
1
Callcenter
1
Commitment <Management>
1
Complexity management
1
Controlling
1
Corporate Social Responsibility
1
Corporate culture
1
Corporate social responsibility
1
Customer data
1
Data protection
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Thesis
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatz im Buch
1
Book section
1
Hochschulschrift
1
more ...
less ...
Language
All
German
1
Author
All
Burmann, Christoph
Bausback, Nadine
2
Claßen, Matthias
2
Geile, Andrea
2
Kufferath-Kaßner, Stephan A.
2
Lasogga, Frank
2
Richter, Markus
2
Artmann, Christian
1
Aykaç, Tayfun
1
Baguhl, Olaf
1
Bastian, Nikolas P.
1
Bauer, Stephan
1
Baumgarth, Carsten
1
Becker, Peter S.
1
Behrens-Potratz, Anja
1
Beinlich, Georg
1
Belz, Christian
1
Bergmann, Holger
1
Bertram, Ralf
1
Betz, Michael
1
Bidmon, Sonja
1
Bill, Fabian
1
Brenner, Michael Oliver
1
Budinšćak, Damir
1
Buyun, Inna
1
Böcker, Jens
1
Böttcher, Markus
1
Dannenmann, Alexander
1
Danzinger, Frank
1
Diehl, Hans-Jörg
1
Dietrich, Jann
1
Dreher, Sebastian
1
Durach, Christian F.
1
Döscher, Kristian
1
Eckhoff, Andreas
1
Elsäßer, Marc
1
Engel, Birgit
1
Engelsleben, Tobias
1
Ermer, Beatrice
1
Fischer, Andreas
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Innovatives Markenmanagement
1
Research
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->