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~person:"Burmann, Christoph"
~subject:"Cost-benefit analysis"
~type_genre:"Statistics"
~type_genre:"Thesis"
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Bewertung von Sponsorships und Marketing-Events : Ökonomisierung der Imagewirkungen von Werder Bremen auf die Stadt Bremen
Burmann, Christoph
;
Nitschke, Axel
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2005
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