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~person:"Burmann, Christoph"
~subject:"Credibility"
~type_genre:"Book section"
~type_genre:"Graue Literatur"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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ECONIS (ZBW)
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Konzeptualisierung von Marken-Authentizität
Burmann, Christoph
;
Schallehn, Mike
-
2010
Persistent link: https://www.econbiz.de/10009665193
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Authentizität als Erfolgsfaktor der Markenerweiterung und -dynamisierung
Burmann, Christoph
;
Dietert, Anna-Christina
-
2015
Persistent link: https://www.econbiz.de/10011432342
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3
Die Bedeutung der Marken-Authentizität für die Markenprofilierung
Burmann, Christoph
;
Schallehn, Mike
-
2008
Persistent link: https://www.econbiz.de/10009665206
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