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~person:"Burmann, Christoph"
~subject:"Internal brand management"
~type_genre:"Aufsatz in Zeitschrift"
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Internal brand management
Brand management
17
Markenführung
17
Brand
7
Brand image
7
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7
Markenimage
7
Beziehungsmarketing
4
Deutschland
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USA
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Brand citizenship behaviour
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Aufsatz in Zeitschrift
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Burmann, Christoph
Piehler, Rico
5
King, Ceridwyn
4
Xiong, Lina
4
Abratt, Russell
1
Bendixen, Michael
1
Bendixen, Michael Thomas
1
Buil, Isabel
1
Chapleo, Chris
1
Curtis, Catherine
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Elsawy, Osman Mohamed
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Grace, Debra
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Halim, Hazem Tawfik
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Halim, Yasser Tawfik
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Koo, Bonhak
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Matute, Jorge
1
O'Sullivan, Helen
1
Porricelli, Matthew S.
1
Powell, Shaun M.
1
Preez, Rose du
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The journal of brand management : an international journal
2
European journal of marketing : EJM
1
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ECONIS (ZBW)
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The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
2
Employees as a second audience : the effect of external communication on internal brand
management
outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
Saved in:
3
Internal brand
management
: introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
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