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~person:"Burmann, Christoph"
~subject:"Interne Kommunikation"
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Interne Kommunikation
Corporate culture
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Unternehmenskultur
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Brand image
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Markenimage
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Brand management
5
Markenführung
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Commitment <Management>
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Burmann, Christoph
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Key determinants of internal brand management success : an exploratory empirical analysis
Burmann, Christoph
;
Zeplin, Sabrina
;
Riley, Nicola
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10003811727
Saved in:
2
Interne identitätsorientierte Markenkommunikation
Burmann, Christoph
;
Zeplin, Sabrina
;
Riley, Nicola
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 129-141)
.
2008
Persistent link: https://www.econbiz.de/10003693952
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