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~person:"Burmann, Christoph"
~subject:"Markenimage"
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Gamification in sozialen Medien : Auswirkungen gamifizierter Inhalte auf die Markenwahrnehmung bei TikTok
Burmann, Christoph
;
Germroth, Gloria
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2022
Persistent link: https://www.econbiz.de/10012802135
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2
Interaktionen mit Social Media Influencern als Instrument zur Reduktion von Markenimagekonfusion
Burmann, Christoph
;
Hiddessen, Jana
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2019
Persistent link: https://www.econbiz.de/10012206001
Saved in:
3
Bedeutung der Brand Experience für die Markenführung im Internet
Burmann, Christoph
;
Eilers, Daniela
;
Hemmann, Frank
-
2010
Persistent link: https://www.econbiz.de/10009665195
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