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~person:"Burmann, Christoph"
~subject:"Markenrecht"
~subject:"Sport event"
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Burmann, Christoph
Block, Jörn
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Relevanz von Naming Rights für die identitätsbasierte Markenführung : eine Analyse der Ökonomisierung von Naming Rights dargestellt an einem Beispiel aus dem Sportsponsoring
Stichnoth, Fabian
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2018
Persistent link: https://www.econbiz.de/10011865352
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Identitätsbasierter Markenschutz : Konzeptualisierung im Kontext der internationalen Marken- und Produktpiraterie
Keller, Carsten
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2016
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1. Auflage
Persistent link: https://www.econbiz.de/10011396959
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