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~person:"Burmann, Christoph"
~subject:"Reputation"
~subject:"Social web"
~type_genre:"Graue Literatur"
~type_genre:"Interview"
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Gamification in sozialen Medien : Auswirkungen gamifizierter Inhalte auf die Markenwahrnehmung bei TikTok
Burmann, Christoph
;
Germroth, Gloria
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2022
Persistent link: https://www.econbiz.de/10012802135
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2
Interaktionen mit Social Media Influencern als Instrument zur Reduktion von Markenimagekonfusion
Burmann, Christoph
;
Hiddessen, Jana
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2019
Persistent link: https://www.econbiz.de/10012206001
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3
Bedeutung der Brand Experience für die Markenführung im Internet
Burmann, Christoph
;
Eilers, Daniela
;
Hemmann, Frank
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2010
Persistent link: https://www.econbiz.de/10009665195
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