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~person:"Burmann, Christoph"
~subject:"Strategisches Management"
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Strategische Flexibilität - eine Frage der Markenidentität? : die Rolle der Markenidentität im Aufbau strategischer Flexibilität etablierter Unternehmen
Burmann, Christoph
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Kradolfer, Nora
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2019
Persistent link: https://www.econbiz.de/10012206002
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