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~person:"Burmann, Christoph"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Search: subject:"Management"
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Brand management
20
Markenführung
20
Brand image
8
Markenimage
8
Brand
7
Deutschland
7
Germany
7
Markenartikel
7
Beziehungsmarketing
4
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4
Strategic management
4
Strategisches Management
4
Theorie
4
Theory
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3
Employees
3
Firm value
3
Internal brand management
3
Sportmarketing
3
Sports marketing
3
USA
3
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3
Unternehmenswert
3
Work behaviour
3
Bewertung
2
Brand citizenship behaviour
2
Brand commitment
2
Brand understanding
2
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Callcenter
2
Consumer behaviour
2
Credibility
2
Distribution channel
2
Evaluation
2
Firm growth
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research-article
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German
14
English
12
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Burmann, Christoph
Cheng, T. C. E.
209
Choi, Tsan-Ming
158
Vrontis, Demetris
158
Antony, Jiju
151
Gunasekaran, Angappa
140
Kraus, Sascha
132
Wright, Mike
129
Svensson, Göran
123
Sarkis, Joseph
121
Govindan, Kannan
108
Han, Heesup
104
Kumar, Vikas
104
Wagner, Stephan M.
103
Kumar, V.
97
Dolgui, Alexandre
95
Chen, Jing
94
Ivanov, Dmitry
94
Tarba, Shlomo Yedidia
94
Smith, Alan D.
93
Fabozzi, Frank J.
92
Brem, Alexander
90
Thurasamy Ramayah
90
Melewar, T. C.
89
Shankar, Ravi
89
Budhwar, Pawan S.
88
Chiappetta Jabbour, Charbel José
87
Liu, Yang
86
Mattila, Anna S.
86
Schiereck, Dirk
86
Tang, Christopher S.
85
Van Wassenhove, Luk N.
85
Clegg, Stewart
84
Zhao, Xiande
83
Luu Trong Tuan
82
Homburg, Christian
81
Weber, Jürgen
81
Seuring, Stefan
80
Devadasan, S. R.
79
Zhang, Wei
79
Audretsch, David B.
78
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Institution
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Springer Gabler <Firma>
1
Published in...
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The journal of brand management : an international journal
7
Marketing : ZFP ; journal of research and management
4
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Handelsforschung
1
Innovatives Markenmanagement
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing theory
1
Meffert-Marketing-Edition
1
Research
1
The journal of product & brand management
1
The marketing review
1
Zeitschrift Führung + Organisation : ZfO
1
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ECONIS (ZBW)
26
Showing
1
-
10
of
26
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date (oldest first)
1
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
2
Employees as a second audience : the effect of external communication on internal brand
management
outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
Saved in:
3
Internal brand
management
: introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
4
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Saved in:
5
Gestaltung der Markenarchitektur : Bewertungskriterien zur Entscheidungsbildung
Burmann, Christoph
;
Kanitz, Christopher
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10009626273
Saved in:
6
"Customer equity" als Steuerungsgröße für die Unternehmensführung
Burmann, Christoph
- In:
Journal of business economics : JBE
73
(
2003
)
2
,
pp. 113-138
Persistent link: https://www.econbiz.de/10001737339
Saved in:
7
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
8
Multi-Channel-
Management
bei Premiummarken
Burmann, Christoph
;
Wenske, Verena
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 11-15
Persistent link: https://www.econbiz.de/10003384331
Saved in:
9
Does internal brand
management
really drive brand commitment in shared-service call centers?
Burmann, Christoph
;
König, Verena
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 374-393
Persistent link: https://www.econbiz.de/10009127894
Saved in:
10
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
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