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~person:"Burmann, Christoph"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Sammelwerk"
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Search: subject:"Management"
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Brand management
19
Markenführung
19
Brand
8
Brand image
8
Markenartikel
8
Markenimage
8
Strategisches Management
8
Deutschland
7
Germany
7
Strategic management
7
Theorie
7
Theory
7
Beziehungsmarketing
4
Relationship marketing
4
Arbeitsverhalten
3
Core competency
3
Employees
3
Firm value
3
Internal brand management
3
Kernkompetenz
3
USA
3
United States
3
Unternehmen
3
Unternehmenswert
3
Work behaviour
3
Bewertung
2
Brand citizenship behaviour
2
Brand commitment
2
Brand understanding
2
Call centre
2
Callcenter
2
Competitive strategy
2
Consumer behaviour
2
Credibility
2
Distribution channel
2
Erfolgsfaktor
2
Evaluation
2
Firm growth
2
Football
2
Fußball
2
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Aufsatz in Zeitschrift
Sammelwerk
Graue Literatur
41
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41
Aufsatz im Buch
38
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38
Arbeitspapier
35
Working Paper
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Article in journal
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Hochschulschrift
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Thesis
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Lehrbuch
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Collection of articles of several authors
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German
17
English
13
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Burmann, Christoph
Cheng, T. C. E.
208
Vrontis, Demetris
158
Choi, Tsan-Ming
154
Gunasekaran, Angappa
148
Antony, Jiju
142
Wright, Mike
133
Kraus, Sascha
130
Svensson, Göran
123
Sarkis, Joseph
122
Fabozzi, Frank J.
119
Govindan, Kannan
107
Bruhn, Manfred
104
Wagner, Stephan M.
104
Kumar, Vikas
103
Brem, Alexander
101
Budhwar, Pawan S.
99
Kumar, V.
99
Han, Heesup
98
Weber, Jürgen
98
Tarba, Shlomo Yedidia
97
Chen, Jing
92
Homburg, Christian
92
Ivanov, Dmitry
92
Dolgui, Alexandre
91
Smith, Alan D.
91
Shankar, Ravi
89
Van Wassenhove, Luk N.
88
Chiappetta Jabbour, Charbel José
87
Schiereck, Dirk
87
Thurasamy Ramayah
87
Melewar, T. C.
86
Audretsch, David B.
85
Mattila, Anna S.
84
Clegg, Stewart
83
Tang, Christopher S.
82
Luu Trong Tuan
81
Zhao, Xiande
81
Devadasan, S. R.
78
Liu, Yang
78
Rowley, Chris
77
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Institution
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Bremer Universitäts-Gespräch <17, 2004, Bremen>
1
Wolfgang-Ritter-Stiftung
1
Published in...
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The journal of brand management : an international journal
7
Marketing : ZFP ; journal of research and management
4
Gabler Edition Wissenschaft / Strategisches Kompetenz-Management
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Bremer Universitäts-Gespräche
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Handelsforschung
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Marketing theory
1
Meffert-Marketing-Edition
1
The journal of product & brand management
1
The marketing review
1
Zeitschrift Führung + Organisation : ZfO
1
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ECONIS (ZBW)
29
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1
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10
of
29
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date (oldest first)
1
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
2
Employees as a second audience : the effect of external communication on internal brand
management
outcomes
Piehler, Rico
;
Schade, Michael
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012060148
Saved in:
3
Internal brand
management
: introduction to the special issue and directions for future research
Piehler, Rico
;
Grace, Debra
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
25
(
2018
)
3
,
pp. 197-201
Persistent link: https://www.econbiz.de/10011884912
Saved in:
4
A call for "user-generated branding"
Burmann, Christoph
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009524440
Saved in:
5
Erfolgreiche Führung in stagnierenden und schrumpfenden Märkten : Bremer Universitätsgespräche ; Dokumentation ; [17. Bremer Universitäts-Gespräch Erfolgreiche Führung in Stagniere...
Burmann, Christoph
(
ed.
);
Preuss, Volker
(
revision
)
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002850936
Saved in:
6
Gestaltung der Markenarchitektur : Bewertungskriterien zur Entscheidungsbildung
Burmann, Christoph
;
Kanitz, Christopher
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10009626273
Saved in:
7
"Customer equity" als Steuerungsgröße für die Unternehmensführung
Burmann, Christoph
- In:
Journal of business economics : JBE
73
(
2003
)
2
,
pp. 113-138
Persistent link: https://www.econbiz.de/10001737339
Saved in:
8
Multi-Channel-
Management
bei Premiummarken
Burmann, Christoph
;
Wenske, Verena
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
4
,
pp. 11-15
Persistent link: https://www.econbiz.de/10003384331
Saved in:
9
Does internal brand
management
really drive brand commitment in shared-service call centers?
Burmann, Christoph
;
König, Verena
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 374-393
Persistent link: https://www.econbiz.de/10009127894
Saved in:
10
Sport club brand personality scale (SCBPS) : a new brand personality scale for sport clubs
Schade, Michael
;
Piehler, Rico
;
Burmann, Christoph
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 650-663
Persistent link: https://www.econbiz.de/10010462627
Saved in:
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