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~person:"Burmann, Christoph"
~type_genre:"Bibliografie"
~type_genre:"Systematic review"
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Search: subject:"Kulturelle Identität"
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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State-of-the-Art der identitätsbasierten Markenführung
Burmann, Christoph
;
Maloney, Philip
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 73-86)
.
2008
Persistent link: https://www.econbiz.de/10003587887
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