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~person:"Burmann, Christoph"
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Brand equity
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Burmann, Christoph
Benoît-Moreau, Florence
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Universität Bremen
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Interne Markenbewertung
Burmann, Christoph
;
Nikic-Cemas, Irena
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2017
Persistent link: https://www.econbiz.de/10011772448
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Identitätsbasierter Markenschutz : Konzeptualisierung im Kontext der internationalen Marken- und Produktpiraterie
Keller, Carsten
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2016
-
1. Auflage
Persistent link: https://www.econbiz.de/10011396959
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Brand Equity Management vs. Customer Equity Management? : Zur Integration zweier Managementkonzepte
Burmann, Christoph
;
Jost-Benz, Marc
-
2005
Persistent link: https://www.econbiz.de/10003260830
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