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~person:"Burn, Ian"
~person:"Eisend, Martin"
~type_genre:"Konferenzbeitrag"
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Advertising
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Arbeitsmarktdiskriminierung
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ethnic advertising
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Burn, Ian
Eisend, Martin
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International journal of advertising : the quarterly review of marketing communications
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The American economic review
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Experimental age discrimination evidence and the Heckman critique
Neumark, David
;
Burn, Ian
;
Button, Patrick
- In:
The American economic review
106
(
2016
)
5
,
pp. 303-308
Persistent link: https://www.econbiz.de/10011699954
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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