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~person:"Burnaz, Sebnem"
~subject:"Konsumentenverhalten"
~subject:"Society"
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Konsumentenverhalten
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Exploring the impact of brand community identification on Facebook : firm-directed and self-directed drivers
Demiray, Melek
;
Burnaz, Sebnem
- In:
Journal of business research : JBR
96
(
2019
),
pp. 115-124
Persistent link: https://www.econbiz.de/10011980723
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