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~person:"Burrack, Heiko"
~person:"Frederick, Justus George"
~person:"Hirt, Gerulf"
~subject:"Werbewirtschaft"
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Werbewirtschaft
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Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Hirt, Gerulf
- In:
Zeitschrift für Unternehmensgeschichte
56
(
2011
)
1
,
pp. 48-74
Persistent link: https://www.econbiz.de/10008989511
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2
Vom Pitch zum Award : wie Werbung gemacht wird ; Insights in eine ungewöhnliche Branche
Burrack, Heiko
;
Nöcker, Ralf
-
2008
Persistent link: https://www.econbiz.de/10003586432
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