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~person:"Burton, Scot"
~person:"Gao, Tao"
~subject:"Auto-ID technologies"
~subject:"Mobile phone"
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Auto-ID technologies
Mobile phone
Consumer behaviour
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Innovation adoption
4
Innovationsakzeptanz
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Konsumentenverhalten
4
Marketing management
3
Marketingmanagement
3
Mobile Business
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Mobile business
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Mobile communications
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Mobilkommunikation
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Mobiltelefon
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Brand management
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Innovation diffusion
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Markenführung
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Mobile Marketing
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Mobile marketing
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Branding
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China
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Consumer acceptance of new marketing platforms
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Einzelhandel
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Experiment
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Global marketing
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Online-Marketing
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product reviews
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technology adoption
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Burton, Scot
Gao, Tao
Gupta, Apoorv
5
Ponticelli, Jacopo
5
Tesei, Andrea
5
Bamoriya, Hemant
3
Michels, Marius
3
Mußhoff, Oliver
3
Velmurugan, Manivannan Senthil
3
Velmurugan, Masa Sakthi
3
Venkatesh, Viswanath
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Ahmed, K. A. Asraar
2
Altpeter, Marco
2
Ameen, Nisreen
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Basoglu, Nuri
2
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2
Bilgihan, Anil
2
Björkegren, Daniel
2
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Chakraborty, Debarun
2
Daim, Tugrul U.
2
Drennan, Judy
2
Enste, Peter
2
Foo, Pik-Yin
2
Groß, Michael
2
Gupta, Ruchita
2
Jain, Karuna
2
Kaila, Heidi
2
Karjaluoto, Heikki
2
Kim, Jong Seok
2
Kumar, Vikas
2
Kumra, Rajeev
2
Laukkanen, Tommi
2
Liébana-Cabanillas, Francisco
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Malik, Anjali
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Merkel, Sebastian
2
Okumus, Bendegul
2
Ozturk, Ahmet Bulent
2
Pagani, Margherita
2
Ramos de Luna, Iviane
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Business horizons
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Management information systems : mis quarterly
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ECONIS (ZBW)
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Design and evaluation of auto-ID enabled shopping assistance artifacts in customers’ mobile phones : two retail store laboratory experiments
Venkatesh, Viswanath
;
Aloysius, John A.
;
Hoehle, Hartmut
; …
- In:
Management information systems : mis quarterly
41
(
2017
)
1
,
pp. 83-113
Persistent link: https://www.econbiz.de/10011656480
Saved in:
2
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
3
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.
;
Gao, Tao
;
Sultan, Fareena
;
Pagani, …
- In:
Business horizons
55
(
2012
)
5
,
pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
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