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~person:"Busch, Marc L."
~person:"Förster, Friedrich"
~subject:"Advertising industry"
~subject:"Werbung"
~type_genre:"Graue Literatur"
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Busch, Marc L.
Förster, Friedrich
Silk, Alvin J.
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Laussel, Didier
5
Sonnac, Nathalie
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Fritz, Thomas
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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ECONIS (ZBW)
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The political economy of "truth-in-advertising" regulation during the progressive era
Hansen, Zeynep Kocabiyik
;
Busch, Marc L.
-
2006
Persistent link: https://www.econbiz.de/10003276486
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Die Verwendung computergestützter Modelle der Werbeerfolgskontrolle und -prognose in der Unternehmenspraxis : Ergebnisse einer empirischen Untersuchung
Fritz, Thomas
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1987
Persistent link: https://www.econbiz.de/10013416632
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