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~person:"Busche, Manfred"
~person:"Tafesse, Wondwesen"
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Busche, Manfred
Tafesse, Wondwesen
Kirchgeorg, Manfred
8
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5
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European journal of marketing : EJM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
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Kompetenztransfer im Investitionsgütermarketing
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Marketing für Innovationen : wie innovative Unternehmen die Bedürfnisse ihrer Kunden erfüllen
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ECONIS (ZBW)
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A systematic review of the trade show marketing literature : 1980-2014
Tafesse, Wondwesen
;
Skallerud, Kåre
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 18-30
Persistent link: https://www.econbiz.de/10011730068
Saved in:
2
Understanding how resource deployment strategies influence trade show organizers' performance effectiveness
Tafesse, Wondwesen
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1009-1025
Persistent link: https://www.econbiz.de/10010388099
Saved in:
3
Identifying factors affecting consumers purchase incidence at retail trade shows
Tafesse, Wondwesen
;
Korneliussen, Tor
- In:
Journal of retailing and consumer services
19
(
2012
)
4
,
pp. 438-444
Persistent link: https://www.econbiz.de/10009571253
Saved in:
4
Innovationsmarketing durch Messeengagements
Busche, Manfred
- In:
Marketing für Innovationen : wie innovative …
,
(pp. 277-284)
.
2010
Persistent link: https://www.econbiz.de/10008666464
Saved in:
5
Die Messe als Instrument des Kompetenztransfers
Busche, Manfred
- In:
Kompetenztransfer im Investitionsgütermarketing
,
(pp. 157-169)
.
1997
Persistent link: https://www.econbiz.de/10001299649
Saved in:
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