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~person:"Buscher, Udo"
~person:"Esch, Franz-Rudolf"
~subject:"Vertriebsweg"
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Vertriebsweg
Marketing cooperation
5
Marketingkooperation
5
Duopol
3
Duopoly
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Einzelhandel
3
Game theory
3
Preismanagement
3
Pricing strategy
3
Retail trade
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Spieltheorie
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Inter-firm cooperation
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Lieferantenmanagement
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Lieferkette
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Supplier relationship management
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Supply chain
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Unternehmenskooperation
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Advertising
1
Brand
1
Brand image
1
Brand management
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Cognition
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Consumer behaviour
1
Cooperative advertising
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Deutschland
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Distribution channel
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Estimation
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Germany
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Handelsmarke
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Kognition
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Konsumentenverhalten
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Manufacturer-retailer supply chain
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Markenartikel
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Markenführung
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Markenimage
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Pricing
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Retail competition
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Schätzung
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Store brand
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Werbung
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Buscher, Udo
Esch, Franz-Rudolf
Altmann, Philipp
1
Aust, Gerhard
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Baumgarth, Carsten
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Burmann, Christoph
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Gattner, Christian
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Ghosh, Nilabja
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Gräff, Axel
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Hiendlmeier, Stefan
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Häsel, Matthias
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Kollmann, Tobias
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Kuwornu, John K. M.
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Oelsnitz, Dietrich von der
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Dresdner Beiträge zur Betriebswirtschaftslehre
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ECONIS (ZBW)
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Vertical cooperative advertising in a retailer duopoly
Aust, Gerhard
;
Buscher, Udo
-
2013
Persistent link: https://www.econbiz.de/10010239536
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