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~person:"Bush, Alan J."
~person:"Grewal, Dhruv"
~subject:"USA"
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Bush, Alan J.
Grewal, Dhruv
Wilson, David T.
4
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3
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Journal of marketing
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
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2
Relationship velocity : toward a theory of relationship dynamics
Palmatier, Robert W.
;
Houston, Mark B.
;
Dant, Rajiv P.
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10009725669
Saved in:
3
Customer entertainment in relationship marketing : a literature review and directions for future research
Oakley, Jared
;
Bush, Alan J.
- In:
Journal of relationship marketing : innovations & …
11
(
2012
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10009549374
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