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~person:"Butcher, Luke"
~person:"Kerr, Gayle"
~subject:"Delphi-Methode"
~subject:"Deutschland"
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Delphi-Methode
Deutschland
Delphi technique
5
Advertising
3
Werbung
3
Advertising effects
2
Werbewirkung
2
Advertising definition
1
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1
Advertising planning
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Brand management
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Consumer behaviour
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Delphi method
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Event marketing
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Event-Marketing
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Graduate business education
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Markenartikel
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Marketingmanagement
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Social Web
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Social web
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comparison of definitions
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Butcher, Luke
Kerr, Gayle
Betzelt, Sigrid
2
Chew, Janet
2
Hsu, Pi-fang
2
Jones, David L.
2
Kaynak, Erdener
2
Abdul Ghani, Kamarulzaman
1
Abdul Ghani, Mohammad Taufiq
1
Agrawal, Rajat
1
Alesina, Alberto
1
Amiruddin, Ahmad Zaki
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Aygün, Tanju
1
Barth-Farkas, Faye
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Baumast, Annett
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Bensidoun, Isabelle
1
Beuthel, Bernd
1
Bharti, Kumkum
1
Bigné Alcañiz, J. Enrique
1
Binz-Scharf, Maria Christina
1
Birkner, Martin
1
Boone, Christopher A.
1
Braegger, Tobias U.
1
Briel, Frederik von
1
Brüggen, Elisabeth
1
Burk, Erika
1
Burns, Laird J.
1
Butthof, Wolfgang
1
Cantoni, Lorenzo
1
Ceren, Altuntaş Vural
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Chen, Chun-An
1
Chon, Kaye
1
Christandl, Fabian
1
Craighead, Christopher W.
1
Czinkota, Michael R.
1
Daim, Tugrul U.
1
Davey, Andrew
1
Day, Jonathon
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
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International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Revisiting experiential
marketing
: a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
2
Redefining advertising in research and practice
Kerr, Gayle
;
Richards, Jef
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 175-198
Persistent link: https://www.econbiz.de/10012498537
Saved in:
3
Apples, oranges and fruit salad : a Delphi study
of
the IMC educational mix
Kerr, Gayle
- In:
Journal of marketing communications
15
(
2009
)
2/3
,
pp. 119-137
Persistent link: https://www.econbiz.de/10003881209
Saved in:
4
Agency-generated research
of
consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
5
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
Saved in:
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