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~person:"Butler, Patrick"
~person:"Narayanan, V. K."
~type_genre:"Reprint"
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Butler, Patrick
Narayanan, V. K.
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H. Igor Ansoff ; Vol. 2
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The nature and scope of marketing research
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ECONIS (ZBW)
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Marketing problems : from analysis to decision
Butler, Patrick
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2009
Persistent link: https://www.econbiz.de/10003794752
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The micro-politics of strategy formulation
Narayanan, V. K.
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Fahey, Liam
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2007
Persistent link: https://www.econbiz.de/10003572547
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