//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Butt, Muhammad Mohsin"
~person:"Hudders, Liselot"
~person:"Puntoni, Stefano"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zielgruppe"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Target group
18
Zielgruppe
18
Advertising
14
Werbung
14
Advertising effects
12
Werbewirkung
12
Consumer behaviour
9
Konsumentenverhalten
9
Children
8
Jugendliche
8
Kinder
8
Youth
8
Ethnic group
5
Ethnische Gruppe
5
Internet marketing
5
Online-Marketing
5
Analphabetismus
3
Cultural identity
3
Fernsehwerbung
3
Illiteracy
3
Kulturelle Identität
3
Product Placement
3
Product placement
3
Television advertising
3
Advertising literacy
2
Brand management
2
Cognition
2
Computerspiel
2
Kognition
2
Markenführung
2
Video game
2
children
2
(new) advertising formats
1
Advertising disclosures
1
Advertising literacy training
1
Advertising processing
1
Auskunftspflicht
1
Behavioural targeting
1
Brand effects
1
Brand image
1
more ...
less ...
Online availability
All
Undetermined
10
Free
2
Type of publication
All
Article
16
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
18
Author
All
Butt, Muhammad Mohsin
Hudders, Liselot
Puntoni, Stefano
Wiedmann, Klaus-Peter
13
Pompe, Hans-Georg
12
Sickel, Christian
12
Heinrich, Stephan
11
Herstatt, Cornelius
11
Hanna, Rema
10
Olken, Benjamin A.
10
Kohlbacher, Florian
9
Thuysbaert, Bram
9
Bakir, Aysen
8
Pelsmacker, Patrick de
8
Singh, Ramendra
8
Tröndle, Martin
8
Bauer, Hans H.
7
Buijzen, Moniek
7
Karlan, Dean
7
Shankar, Avi
7
Banerjee, Abhijit V.
6
Bruhn, Manfred
6
Derval, Diana
6
Drees, Norbert
6
Kremmel, Dietmar
6
Muthers, Helmut
6
Rozendaal, Esther
6
Siebels, Astrid
6
Walter, Benjamin von
6
Wenzel, Eike
6
Wolff, Joachim
6
Allgayer, Florian
5
Caliendo, Marco
5
Cauberghe, Veroline
5
Chikweche, Tendai
5
Cova, Bernard
5
De Jans, Steffi
5
Dupas, Pascaline
5
Ebbes, Peter
5
Galeotti, Andrea
5
Gupta, Shruti
5
Halfmann, Marion
5
more ...
less ...
Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
3
ERIM report series research in management
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Young consumers : insight and ideas for responsible marketers
2
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of fashion marketing and management
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
Showing
1
-
10
of
18
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Children's hobbies as persuasive strategies : the role of literacy training in children's responses to personalized ads
Desimpelaere, Laurien
;
Hudders, Liselot
;
Van de Sompel, …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 70-85
Persistent link: https://www.econbiz.de/10014575204
Saved in:
2
A qualitative approach to unravel young children's advertising literacy for YouTube advertising : in-depth interviews with children and their parents
Loose, Femke
;
Hudders, Liselot
;
De Jans, Steffi
; …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014246038
Saved in:
3
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
4
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
5
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
6
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
De Jans, Steffi
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10012004045
Saved in:
7
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
8
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
Saved in:
9
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
Saved in:
10
Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->