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~person:"Buttle, Francis A."
~person:"Lorenzo-Romero, Carlota"
~subject:"Social network"
~type_genre:"Article in journal"
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Social network
Internet marketing
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4
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4
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4
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Buttle, Francis A.
Lorenzo-Romero, Carlota
Antoniadis, Ioannis
3
Dolatabadi, Hossein Rezaei
3
Drennan, Judy
3
Klepek, Martin
3
Nobre, Helena
3
Park, Joohyung
3
Sanayei, Ali
3
Sokolova, Karina
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Conte, Francesca
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Gramatnikovski, Sashko
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Groeger, Lars
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Göttel, Vincent
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Hall-Phillips, Adrienne
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Hofacker, Charles F.
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European journal of marketing : EJM
1
Information systems and e-business management : ISeB
1
Journal of marketing communications
1
Review of business information systems
1
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ECONIS (ZBW)
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Adoption of social networking sites by Italian
Alarcón-del-Amo, María-del-Carmen
;
Lorenzo-Romero, Carlota
- In:
Information systems and e-business management : ISeB
12
(
2014
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10010356965
Saved in:
2
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
3
Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Groeger, Lars
;
Buttle, Francis A.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10010414809
Saved in:
4
Do you have social profile? : users and non-users of social networking sites in the Web 2.0
Lorenzo-Romero, Carlota
;
Alarcon-del-Amo, Maria-del-Carmen
- In:
Review of business information systems
15
(
2011
)
5
,
pp. 41-49
Persistent link: https://www.econbiz.de/10009384738
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