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~person:"Buxel, Holger"
~person:"Dolnicar, Sara"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Absatzforschung"
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Marktforschung
Market research
16
Befragung
6
Interview
6
Consumer behaviour
5
Konsumentenverhalten
5
Customer analysis
3
Kundenanalyse
3
Market segmentation
3
Marktsegmentierung
3
Measurement
3
Messung
3
questionnaire design
3
Beziehungsmarketing
2
Computer-assisted marketing
2
Data Mining
2
Data collection method
2
Data mining
2
Data quality
2
Datenqualität
2
Erhebungstechnik
2
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2
IT-gestütztes Marketing
2
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Relationship marketing
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survey research
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Aufsatz in Zeitschrift
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16
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English
12
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Buxel, Holger
Dolnicar, Sara
Hruschka, Harald
16
Gierl, Heribert
10
Belk, Russell W.
9
Herrmann, Andreas
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Eisend, Martin
8
Lee, Nick
8
Sarstedt, Marko
8
Weijters, Bert
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Hair, Joseph F.
7
Helm, Roland
7
Kamakura, Wagner A.
7
Malhotra, Naresh K.
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Wildner, Raimund
7
Albers, Sönke
6
Allenby, Greg M.
6
Du, Rex Yuxing
6
Grün, Bettina
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
6
Albaum, Gerald S.
5
Bauer, Hans H.
5
Calantone, Roger J.
5
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International journal of market research
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business research : JBR
2
Australasian marketing journal
1
Der Markt : international journal of marketing
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing letters : a journal of research in marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
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ECONIS (ZBW)
16
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16
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1
Maximizing participation from online survey panel members
Brosnan, Kylie
;
Kemperman, Astrid
;
Dolnicar, Sara
- In:
International journal of market research
63
(
2021
)
4
,
pp. 416-435
Persistent link: https://www.econbiz.de/10012593921
Saved in:
2
Cognitive load reduction strategies in questionnaire design
Brosnan, Kylie
;
Grün, Bettina
;
Dolnicar, Sara
- In:
International journal of market research
63
(
2021
)
2
,
pp. 125-133
Persistent link: https://www.econbiz.de/10012492721
Saved in:
3
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
4
An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David
;
Boztuğ, Yasemin
;
Dolnicar, Sara
- In:
International journal of hospitality management
56
(
2016
),
pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
Saved in:
5
Response style corrected market segmentation for ordinal data
Grün, Bettina
;
Dolnicar, Sara
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 729-741
Persistent link: https://www.econbiz.de/10011614555
Saved in:
6
Using graphical statistics to better understand market segmentation solutions
Dolnicar, Sara
;
Leisch, Friedrich
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10010347870
Saved in:
7
"Translating" between survey answer formats
Dolnicar, Sara
;
Grün, Bettina
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1298-1306
Persistent link: https://www.econbiz.de/10009756050
Saved in:
8
Asking good survey questions
Dolnicar, Sara
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
5
,
pp. 551-574
Persistent link: https://www.econbiz.de/10009791055
Saved in:
9
Dynamic, interactive survey questions can increase survey data quality
Dolnicar, Sara
;
Grün, Bettina
;
Yanamandram, Venkata
- In:
Journal of travel and tourism marketing
30
(
2013
)
7/8
,
pp. 690-699
Persistent link: https://www.econbiz.de/10010246307
Saved in:
10
Does one size fit all? : the suitability of answer formats for different constructs measured
Dolnicar, Sara
;
Grün, Bettina
- In:
Australasian marketing journal
17
(
2009
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10003886478
Saved in:
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